The Game That Builds a Business That Works Without You
The Fun, Interactive Way to Structure Your Business and Scale with Ease
Simple. Engaging. Effective.
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Stop Playing Business Jenga.
Start Winning at Business Strategy.
You're juggling roles, wearing too many hats, and constantly putting out fires. 57 Hats is a game that helps you define who does what, streamline operations, and create a scalable, stress-free business—without guesswork or burnout.
The Problem: Your Business Feels Like a Puzzle With Missing Pieces.
Decisions get bottlenecked at you because roles aren’t clearly defined.
Your team is confused about who owns what, leading to inefficiency.
Scaling feels impossible because every system relies on YOU.
Hiring is a nightmare—you don’t even know what roles you truly need.
The Solution:
57 Hats is an interactive, step-by-step game that helps you build a business structure that works—even when you're not there. It turns the chaos of scattered tasks into a fun, engaging experience that brings clarity to your team.
The 57 Hats Game Journey
Level 1: Map Your Current Reality
Identify where your time is actually going and uncover hidden inefficiencies.
Level 2: Define Key Roles
Create crystal-clear job functions so that work flows without bottlenecks.
Level 2: Define Key Roles
Create crystal-clear job functions so that work flows without bottlenecks.
Level 3: Assign the Right Hats
Match responsibilities to the right team members (or uncover gaps in hiring).
Level 4: Systematize & Optimize
Turn scattered tasks into repeatable processes that free up your time.
Level 4: Systematize & Optimize
Turn scattered tasks into repeatable processes that free up your time.
Level 5: Scale Without Chaos
Build a structure that supports growth—so your business thrives with or without you.
What’s Inside the 57 Hats Game?
Dual-Sided Game Board
– One side maps where your time goes today, the other helps you delegate tasks to your team.
57 Hats with KPIs
– Roles across marketing, sales, delivery, operations, and finance, clearly defined for efficiency.
Blank Cards & Dry Erase Markers
– Customize roles for your specific industry or business needs.
Instruction Manual
– A step-by-step guide to playing and implementing 57 Hats in your business.
Finally, a game that makes team-building simple and sustainable.
Who Is 57 Hats For?
Business owners tired of being the glue that holds everything together.
Entrepreneurs struggling to delegate and scale.
Small teams needing better structure for growth.
Leaders who want clarity on who does what (and what’s missing).
Real Businesses.
Real Transformations.
Krystin Ruschman
"This process has been one of the best things I’ve done and has added so much clarity on where I’m at and what I need to focus on.
I can't event thank you enough for creating this amazing hands on exercise to expose the specific gaps and opportunities in my business!"
Paul Ruschman
"Mark, I can’t say it enough
THANK YOU!
Your help and the cards sets you gave Krystin.
After 7 hours flight time, 2.5 hr layover, another 2 hr drive home from LvlUp, stumbling from exhaustion, first thing Krystin did when she walked in the was start setting up 57 hats. that was the only thing on her mind, (I finally got my hug and kiss)
Then today she started in on the “Active Deck” with the same fire!
These are so FRIGGEN AMAZING! SOOO excited for you and where you’re taking this. IT’s FRIGGEN BRILLIANT!
Also very excited for Krystin as these are bringing SOOO much clarity for her! Thank you."
Your Business Deserves a Smarter (and More Fun) Structure.
Don’t let disorganization and role confusion hold you back. Play 57 Hats today and start building a business that runs efficiently—without depending on you for every decision.
James P. Friel
Former Global Head of Digital Strategy at HSBC Bank (yeah, THAT bank)
CEO of FG Ventures, where he turns 7-figure businesses into 8-figure exits
Has built multiple 7-figure companies himself... and shows others exactly how he did it (When Fortune 500s need growth advice, they call James.)
Mark Stern
Forbes Next 1000 Entrepreneur featured in Wall Street Journal bestsellers
Founder of Custom Box Agency, where his campaigns casually increase client sales by 200%+
Former top strategist at Deloitte (the world's largest consulting firm)
Duke MBA who traded corporate life to help entrepreneurs crush it (Plus he's a taco connoisseur, but that's just a bonus.)
Yara Golden
Co-Founder of Hat Trick Creative who has crafted campaigns for ClickFunnels, Prüvit, and other major players
Creator of the Subscriber Reviver Challenge (that's bringing "dead" email lists back to life)
Direct response expert who turns cold traffic into cash... using her proven SPARK framework
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